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Flare
Anniversary Celebration to Benefit CBCF
To
mark its 20th anniversary, Flare, Canada's fashion magazine is presenting
a photographic tribute to Canadian women of achievement as seen through
the camera lens of international recording sensation and brilliant
photographic artist, Bryan Adams.
 This
volume of over 85 exquisite black and white images actors and
activists, athletes and artists is made more significant by
the cause it supports. All royalties from sales of the book, Made
in Canada, which was sponsored by Kodak Canada Inc., will go to the
Canadian Breast Cancer Foundation.
Raising
breast cancer awareness is a cause which Bryan has tirelessly supported
and has been the source of inspiration for the project. All of the
women photographed have generously given of their time and their name
to support breast cancer research.
Some
of the subjects include Celine Dion, Shania Twain, Karen Kain, Roberta
Bondar and Margaret Atwood. All
photos copyright © 1999 Bryan Adams
To
order, call 1-800-359-9486 or visit www.flare.com.
Also available in bookstores everywhere.
  The
National Board of Directors for the Canadian Breast Cancer Foundation
(CBCF) owns the legal rights to the pink ribbon and has adopted it
as the organization's official mark.
While the current
logo, adopted by the board last August, incorporates the official
mark of the foundation – that being the pink ribbon and the foundation
name – it is, in fact, only an interim logo.
The marketing
firm of Millward Brown is currently conducting a market analysis on
a pro bono basis to assist in establishing a permanent logo design
that would best represent the organization and its goals. Millward
Brown will be submitting its recommendations to the National Board
of Directors at the foundation's Annual General Meeting in August.
Colgate-Palmolive Canada Inc. will donate
50 cents to the Canadian Breast Cancer Foundation (CBCF) when consumers use a dollar-off "Fore
The Cure" coupon to purchase any two Mennen Lady Speed Stick or Speed Stick deodorant products
before Dec. 31, 2000.
The coupon is being presented in
conjunction with two other offers -- a one-year subscription to Score Golf For Women magazine and
an entry form to win a Lady Speed Stick Golf Makeover. The promotion features 1,300
point-of-purchase display stands set up in stores across the country (excluding Quebec) with the
three-in-one coupon offer affixed to the header card.
Last year, the promotion raised
approximately $8,000 for the CBCF and this year, Melanie Muldoon, Product Manager for Lady Speed
Stick, is hopeful donations will reach the $10,000 level.
"The 'Fore The Cure' initiative offers
real added value to our customer base being tied into a charity for women rather than just a
promotion," said Muldoon. "Women in our target group seem very happy with the event."
In addition to the dollar-off coupon,
consumers also have an opportunity to receive a year's subscription (3 issues) of Score Golf For
Women for $5 and enter the Lady Speed Stick Golf Makeover contest. The grand prize includes: a
set of Albany 250 Woods (1, 3 and 5 woods plus head covers); Albany 100 irons (4 through 9, plus
pitching and sand wedge); Nancy Lopez Golf Debut putter; Nancy Lopez Roscoe golf bag; three dozen
Nancy Lopez Golf DM2 golf balls; one pair of Dexter Motion Golf Shoes and a $300 (CDN)
certificate towards Hyp Golf Clothing. The winner will also receive one free lesson at a local
golf course.
For more information regarding this
promotion or information about Colgate-Palmolive products visit the company's web site at
www.colgate.ca.
Participants in the sixth Annual
Great White North Dragon Boat Challenge will be battling more than just the elements and
opposing race crews in this year's event -- they'll also be battling breast cancer, a disease
that is expected to strike more than 19,000 Canadian women in 2000.
All proceeds from this year's
races are earmarked for the Canadian Breast Cancer Foundation (CBCF) and will be used to support
medical research, educational and awareness programs, diagnosis and treatment of the disease.
 More than 100 recreational and
elite dragon boat teams from Southern Ontario and the United States are expected to compete in
this two-day fundraising event that takes place Sept. 16-17, 2000 at Toronto's Ontario Place.
Dragon boat racing teams consist
of 20 paddlers plus a drummer at the bow and a crew member guiding the boat at the stern. Mixed
crews must have a minimum of eight female paddlers for a total of no more than 20 paddlers per
boat. All paddlers must be at least 16 years of age. In addition to mixed team events,
organizers also arrange for competitions between all-women teams and Industry Challenge races.
Race format is a two-day regatta event
with teams competing in elimination heats and quarter final showdowns on Saturday to determine
seeding for divisional and category semi-finals and finals on Sunday. The six-lane course covers
a distance of 500m (Industry Challenge races are 250m) with each team guaranteed a minimum of
four races (two on Saturday, two on Sunday.) Race organizers outfit all teams with lifejackets,
paddles and dragon boats.
The Dragon Boat Challenge has raised over
$250,000 since 1994 in support of various Canadian charities. Prizes are awarded to top
fundraising teams and top individual pledge collectors as well as all participants who raise a
minimum of $100 in pledges. Racing awards are presented to the winners of each division
championship and consolation final. Prizes are also awarded to Industry Challenge winners.
For teams registering on or before July
17, 2000, the entry fee is $1,177 and includes five practice sessions. Entry fees for teams
registering after July 17, 2000 are $1,284 with four practice sessions. (All fees include GST.)
To qualify for the early registration discount and additional practice sessions, registration
forms and entry fees must be received by 5 p.m. on July 17, 2000.
For more information regarding this and
other dragon boat racing events, visit the Great White North Dragon Boat web site at
www.dragon-boat.com
or contact race organizers at (416) 962-8899.
The Canadian Breast Cancer Foundation (CBCF)
welcomes the Royal Canadian Mint as a national sponsor of this year's CIBC Run For The Cure.
As a partner in this year's run, the mint
will be presenting a special commemorative version of the April 2000 Health coin to every
participant in the Run For The Cure.
The Health coin -- part of the 2000 Millennium sterling silver proof 25-cent coin series (a new
commemorative coin is issued each month) -- features the design work of Anny Wassef of
Beaconsfield, Quebec. The left side of the coin features a ribbon which represents various causes
(i.e. breast cancer, AIDS, etc.) related to the world of medicine and, on the right, the caduceus
symbol signifying the ongoing work being done in each particular field.
The mint is also providing limited edition
sets of the complete 2000 Millennium series as a first level incentive prize for this year's
race participants. Other categories in addition to April's Health coin include: Pride, Ingenuity,
Achievement, Natural Legacy, Harmony, Celebration, Family, Wisdom, Creativity, Freedom and
Community.
For more information or to view each coin individually visit the Royal
Canadian Mint web site at www.rcmint.ca.
Wittnauer International, distributors of
fine Swiss watches since 1880, is a new national sponsor of the CIBC Run For the Cure, and will
provide a special incentive prize for all team captains whose team brings in donations of $5,000
or more.
Marketing Director, Lynda Payne, said the
company is offering qualifying team captains a choice of either a ladies' or man's Trieste
two-tone bracelet watch, powered by a "super accurate Swiss Quartz Movement" and covered by
Wittnauer's "Buckle-to-Buckle" one-year warranty.
"Wittnauer International is both very
excited and extremely proud to be involved as an official sponsor of the CBCF and the Run For
The Cure. Wittnauer supports this fundraising effort 100 per cent. It is our hope to involve our
employees at our Brampton, Ontario office, as well as our sales representatives across Canada,
and to reach out to our retail dealers and their employees, so that everyone takes part at some
level," she said.
The company "takes pride" in the knowledge
that it is "a part of this Canada-wide endeavour" to raise funds for research and education and
"ultimately find a cure" for this devastating disease, Payne added.
To view the complete line of Wittnauer
watches, visit the company's web site at www.wittnauer.com.
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